![]() It also shows the advantage of Sunday Ticket as a streaming proposition as opposed to a satellite service that requires significant upfront costs, by giving Google much more flexibility in how it goes to market.įor vendors like Verizon, it is another exclusive content offering to attract and retain more customers. The partnerships with WBD and Verizon offer an indication of how Google plans to achieve the reach needed to justify its outlay whilst maintaining this balancing act. Secondly, it must be priced attractively enough to drive subscriptions but not so competitively that the NFL’s linear broadcast partners CBS and Fox felt their audience was being cannibalised. Firstly, it is firmly a niche product despite the NFL’s popularity. The NFL might be the biggest sporting property in the US, but Sunday Ticket has always been a challenging proposition. Non-subscribers can expect to pay another US$100 a season for either package, while Google is offering another US$100 discount for anyone who signs up during a pre-sale period. YouTube TV base plan subscribers can add Sunday Package for US$349 a year or elect for a bundle with NFL RedZone for US$389 a year. Next season is the first to be covered by the new deal, with Google offering special discounts to anyone who subscribes before kickoff. The company will reportedly pay between US$2 billion and US$2.5 billion a year for the privilege. However, the NFL repositioned Sunday Ticket as a streaming package, allowing Google to fend off reported competition from the likes of Amazon and Apple to win a protracted battle for the NFL rights last December. The rights to the Sunday Ticket package of out-of-market NFL games were previously held by DirecTV, which used the rights as a way to encourage signups to its satellite television service. ![]() Verizon is a major partner of the NFL, upgrading 27 of the league’s 30 stadiums to 5G and facilitating on-field communications between coaches. Meanwhile, Verizon will offer Sunday Ticket as part of its premium mobile plans, joining a slate of additional extras that also includes Disney+, ESPN+ and Hulu. ![]() Google works on tech innovations for NFL Sunday Ticket debut on YouTube TV ![]()
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