![]() ![]() Additionally, Tide's website includes a page discussing how to safely handle its products, and suggesting consumers drink a glass of water or milk if a product is swallowed and call a poison control center for help. ![]() Tide would also include child-safety features in its packaging and issue extensive warnings about locking up the pods in households shared with individuals who have Alzheimer's disease. The pods were strengthened to reduce the chance of them bursting when squeezed. In 2015, P&G announced it would implement a bitter taste to its Tide Pods as a means to deter people from biting into them. Changes in packaging and safety standardsĭue to initial reports of children consuming their laundry detergent pods, Procter & Gamble began distributing Tide Pods in opaque tubs and bags. In January 2018, there were more teenagers exposed to pods than in all of 2016 or 2017. ĭuring the popularity of Tide Pods as an Internet meme, in the month of January 2018, the American Association of Poison Control Centers (AAPCC) "recorded 606 exposures in children less than 5 years old," in addition to an increase in teenage exposures. Additionally, pods manufactured by P&G were responsible for six of the deaths. Consumer Reports reported that between the Tide Pods' introduction in 2012 through early 2017, eight deaths had been reported due to the ingestion of laundry detergent pods two of the eight deaths were children, while the other six were adults with dementia. Individuals suffering from dementia have been reported to face health risks related to Tide Pods. In March 2013, Consumer Reports reported that "since early 2012, poison control centers nationwide have received reports of nearly 7,700 pod-related exposures to children age 5 years and younger." A "Spring Meadow" Tide Pod In 20, an average of one child was admitted to hospital every day as a result of eating Tide Pods. I saw one on my staffer's desk and I wanted to eat it." In October, the Centers for Disease Control and Prevention (CDC) called them a health risk. Senator Chuck Schumer commented on the appeal of pods, "These pods were supposed to make household chores easier, not tempt our children to swallow harmful chemicals. Tide's laundry detergent pods follow a trend of "food imitating products", in which makers of consumer products design their cleaners and personal hygiene products to " food or drink attributes." John Allen, an anthropologist at Indiana University described Tide Pods as "sort of like a cross between candy and a chicken nugget," acknowledging them as "bite sized, processed, colorful, with a non-threatening texture." The health risks posed by the ingestion of Tide Pods-particularly by children-have been noted by several media outlets, which have referenced the visual similarity the pods have to candy as a reasoning behind their consumption. During the Academy Awards telecast in 2012, P&G introduced their Tide Pods "in a sparkling, vibrant commercial." Laundry detergent pods have been in use in the United States since 2010, although their use in Europe occurred a decade prior to 2012. ![]() Responding to the growing media outcry, Google and Facebook started to remove videos that featured the challenge, and P&G aired numerous advertisements urging people to avoid eating the pods. In early 2018, their presence in Internet memes led to the "Tide Pod Challenge", which involved a dare to intentionally consume the pods. In late December 2017, Tide Pods emerged within Internet meme culture. In response to the dangers, P&G changed Tide Pod containers to an opaque design, introduced warning labels, and added a bitter-tasting chemical to the pod contents. Between 20, poison control centers reported over 7,000 cases of young children eating laundry pods, and ingestion of laundry pods produced by P&G had resulted in six deaths by 2017. Media reports have discussed how children and those with dementia could mistake laundry pods for candy and endanger their health or life by consuming them, and they were named an emerging health risk by the Centers for Disease Control and Prevention in 2012. Like most detergent products, Tide Pods, a laundry detergent pod sold by Procter & Gamble (P&G) since 2012, can be deadly if ingested. The plastic container was later made opaque to reduce the chance of the product being mistaken for candy. Hazardous practice and Internet meme Initial packaging of Tide Pods. ![]()
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